Monday.com has launched Harmony, an AI that phones sales leads, qualifies them and hands good ones to a human. Here is what it does and what is unknown.
Monday.com, the work management software company, has launched Harmony, a service that uses AI voice agents to phone sales leads and talk with them. It is aimed at mid-size and large companies. The pitch is simple: leads go cold when nobody calls back fast enough, and a machine can call right away.
Harmony's agents can run a whole sales process by phone. That includes first outreach, questions to learn what the customer needs, and deciding whether the lead is a good fit. They also handle objections, make the pitch, and pass the call to a live salesperson with a full briefing.
The company says its AI answers in about 200 milliseconds, which is about one fifth of a second and close to human response time. It also says the speech rhythm is indistinguishable from a person's. Those are the company's claims, not independent test results.
Instead of one big AI model, Harmony uses several small ones. Each handles a single job, such as qualifying leads, capturing data or handling objections. The company says this keeps the system more controllable and predictable. It argues that general AI tools can go off-script and cause legal and reputational problems.
Bright Car Finance, an FCA-regulated UK car finance broker, gets around 2,500 approved applications a month. Its director says only about 5% became finance agreements because leads went cold before a rep could call. Harmony now follows up with every approved applicant right away. It qualifies about half of its conversations and hands 80% of those to human advisers. The broker says deals closed rose 9% in less than a year.
Harmony is available now to mid-market and enterprise customers in the United States, United Kingdom, Australia and Singapore. More markets and languages are planned. The material does not give a price. A demo call is available at Harmony.ai.
The material does not say how many customers use Harmony beyond this one example. The 70% contact rate is a headline claim, and the article gives no detail on how it was measured. Rules on automated calls and consent differ by country, so any business considering AI calling should check them before it starts.
If slow follow-up costs you leads, AI calling may help, but ask for proof of the results and check consent rules in your market first.
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