Millennials, not Gen Z, lead AI shopping in India at 84%

Millennials, not Gen Z, are the biggest users of AI when shopping in India. McKinsey reports that 84% of Millennial shoppers in the country use AI as they shop. That puts them ahead of Gen Z, the group many people would expect to lead the way.

What the number says

AI shopping help means using AI tools to find, compare and choose products. The 84% figure suggests this habit has moved past early adopters. It is reaching mainstream buyers, not only young trend-chasers. Millennials are generally people in their late twenties to early forties, so many of them have steady jobs and household budgets to manage.

Who it affects

The clearest group is anyone who sells to shoppers in India, from small online shops to larger brands. If AI tools are helping buyers compare products, then product details, prices and reviews may matter more than before. Shoppers are affected too, since the tools they use may shape what they see and buy.

What is not known yet

The full McKinsey report was not available for this article. It is not clear how many people were surveyed, when the survey took place, or which AI tools shoppers used. The Gen Z figure was also not provided, so the size of the gap is unknown. It is also unclear what counts as using AI when shopping.

What to do

• Do not assume only younger buyers use AI to compare and choose products.
• Check that your product details are clear and accurate, since AI tools may rely on them.
• Look for the full McKinsey findings before making big plans.