Meta's Muse AI app reportedly passed 10 million users in six weeks, and Korean rivals Naver and Kakao now feel pressure to keep pace.
Meta's new AI app, Muse, has reportedly passed 10 million users within six weeks of launch. The report comes from IT조선, a Korean tech outlet. It also raises a question for South Korea: can homegrown giants Naver and Kakao grow their own AI products that fast?
Muse is an AI product from Meta, the company behind Facebook and Instagram. The material available gives few other details. It does not say what Muse does, how it works, or what it costs. The 10 million figure is reported, not independently confirmed here.
Naver and Kakao are two of South Korea's biggest tech companies. The report says they now face pressure to match Muse's pace in their home market. That suggests big platforms with large existing audiences may have a head start when they launch new AI tools.
Fast-growing AI apps from big platforms may soon show up inside tools people already use. That could bring more choices. It could also bring more questions about what data these apps collect and how it is used.
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