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LinkedIn · AI costs1 min read

LinkedIn says it held AI costs flat by changing the models behind its tools

LinkedIn says the cost of running its AI hiring tool has stopped rising after it changed the models behind it, a sign of how AI bills can shape prices.

By the Dashline deskSource: The Information
LinkedIn says it held AI costs flat by changing the models behind its tools
Photo: Victorgrigas, CC BY-SA 3.0

LinkedIn says the cost of running its AI-powered hiring tool has stopped climbing. According to The Information, the Microsoft-owned company got there by changing the AI models behind its tools. The report's title says that included swapping out OpenAI models.

Why server costs matter

Every time someone uses an AI feature in an app, a server somewhere does the work, and the company pays for it. The more people use the feature, the bigger the bill. That can squeeze profit margins, which is the share of each sale a company keeps after its costs. Some firms have found ways to keep those costs in check, and LinkedIn is one example.

LinkedIn is owned by Microsoft, which is also a close partner of OpenAI. That context makes a move away from OpenAI models worth noting.

What is not known yet

The material available does not say which models replaced the old ones, how much money was saved, or whether the change affected how well the tool works. It also does not say whether prices for LinkedIn users or customers will change. So far, this is LinkedIn's own account of its costs.

For anyone who pays for or builds AI tools, the lesson is simple. Ask what the tool costs to run, because that cost can shape future prices and features.

The takeaway

If you pay for or build AI tools, ask what they cost to run, since that cost can shape future prices and features.

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