Intuit's CEO says AI will help the TurboTax and QuickBooks maker grow, even as some wonder if the 44-year-old company is being disrupted.
Intuit CEO Sasan Goodarzi sat down with the Stratechery newsletter to explain how the maker of TurboTax and QuickBooks plans to handle AI. The company is 44 years old. When pressed on whether AI threatens it, Goodarzi argued that Intuit is well positioned to grow its market.
Goodarzi joined Intuit in 2004 and became CEO in 2019. Before that he worked at Siemens and Honeywell, not at a typical software company. The interview covers Intuit's path from Quicken to QuickBooks, the TurboTax business, and acquisitions such as Credit Karma and Mailchimp.
One focus is accountants. They are Intuit's most important way of finding customers. The interview says the company wants to change that relationship, from partners to customers, using AI. The interviewer also made the case that Intuit looks like it is being disrupted, and Goodarzi pushed back.
The available text stops early, mostly on Goodarzi's personal background. It does not describe specific AI features, prices or launch dates. If you use TurboTax or QuickBooks, or pay an accountant, the open question is how AI will change who does your taxes and books, and how.
Intuit says AI will grow its business, but details on how TurboTax, QuickBooks and accountants will change are still missing.
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