Zee Business published a guide to reporting AI voice cloning, deepfake and fake customer care fraud on India's Sanchar Saathi portal. Here is why it matters.
A phone call that sounds exactly like your son, or a video that looks like your boss, may not be real. Zee Business has published a guide on how to report this kind of fraud in India. It points readers to Sanchar Saathi, the government portal for reporting phone fraud.
The guide covers three kinds of scams: cloned voices, deepfake videos and fake customer care numbers. A cloned voice is a computer-made copy of a real person's voice. A deepfake is a fake video made to look like a real person. Fake customer care numbers pose as a bank or company to win your trust.
Anyone with a phone in India could get one of these calls. Bank customers, families and small businesses are most at risk, because a call or video that looks real can pressure people into paying quickly. Scam calls can sound like a relative or a bank, so a familiar voice is no longer proof.
The steps are in the alert box above. The core idea is simple: if a call or video asks for money or codes, stop and check it yourself, using a number you trust. Then report it so you and others are better protected.
The material does not say how many people have used the portal, how reports are handled, or how quickly money can be recovered. Anyone who has lost money should contact their bank as well as report the fraud.
If a call or video asks for money or codes, hang up, verify it yourself, and report it on Sanchar Saathi.
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