Hinge is testing a cheaper subscription aimed at women

Hinge may soon offer a cheaper subscription, and it is aimed at women. Match Group, the company that owns Hinge, said on Monday that it is testing the new tier. The company shared the news during its third-quarter 2026 earnings call, the regular update public companies give about their business.

What changed

Hinge is a dating app. Like many apps, it offers paid plans on top of the free version. The new tier is part of a test, which means it is being tried out before any wider launch. According to Match Group, it gives users more control through additional filters and more say over who they see.

Who it affects

The test is geared toward women. If you pay for a dating app, a lower-priced plan could cut your monthly cost. It could also give you more say over who shows up. Filters are tools that narrow down the profiles an app shows you.

What is not known yet

The material shared so far leaves out several key details. Still unclear:

• How much the new tier will cost
• Which filters and custom options it will include
• Who is part of the test and where
• Whether it will roll out to everyone

What happens next

Because this is a test, plans could change. Match Group has not said, in the material available, whether the tier will become permanent. Anyone who uses Hinge can watch the app for any new subscription options and compare the price and features with their current plan.