Fujifilm has launched the Instax Square 2, an instant camera that prints square photos. It costs $119 in the US, about $40 less than the model it replaces. Tom's Guide calls it cute, easy to use and good at lovely, retro-looking pictures. It also found a few flaws, including a flash you cannot turn off.
What changed
The Square 2 launched in October 2026. It follows the Instax Square SQ1, which first came out six years ago. The body is more rounded, with a chunkier grip, and it comes in Misty White, Slate Blue and Brick Red. It still turns on by twisting the lens barrel.
- Built-in Warm and Cool filters, switched on the lens
- A new Landscape focus mode, alongside Standard and Close-Up
- A selfie mirror on the front, big enough for two people
The camera sets exposure, shutter speed and ISO on its own. You look through the viewfinder and shoot. The reviewer says a six-year-old could use it, and found the viewfinder roomy even with glasses on.
What to watch out for
The flash is always on, and that can create bright spots when you shoot close to someone. The camera also runs on four disposable batteries. Battery life is described as very long, but you will still be buying batteries. There are no creative modes such as double exposures.
The new Landscape mode may matter less than it sounds. The reviewer says Standard and Landscape modes made little difference in practice, and Close-Up mode was a bit hit or miss. Instant cameras are about candid, imperfect shots, the review notes.
How it compares
At $119 in the US (£94 in the UK), it is only a little pricier than the smaller Instax mini 13 at $93. Because it needs square film, it is bigger: 5.47 by 4.70 by 2.80 inches and 15.87 ounces. That takes more bag space than the mini 13.
Among other square cameras, Tom's Guide lists the Lomography Diana Instant Square ($129) and the Lomo'Instant Square Glass ($149). It says the Fujifilm beats both on build and image quality. The Polaroid Now Gen 3 costs $129. The Polaroid Mod costs $169 but gives more manual control.
Who it is for
This is a camera for people who want to point, shoot and get a print, such as for family snapshots. Anyone who wants manual settings or creative tricks may prefer the Polaroid Mod. The review does not cover film prices in the material here, so check what each pack costs before you buy.
The takeawayThe Instax Square 2 is a simple, cheaper square instant camera, but plan for batteries and film, and know the flash always fires.