Free software trials on AWS Marketplace can now turn into paid plans on their own

Some free software trials sold through AWS Marketplace can now turn into paid plans without the buyer doing anything. AWS announced the change on November 10, 2026. If you try a product and the trial runs out, you keep using it, and billing starts.

What changed

AWS Marketplace is an online store, run by Amazon Web Services, where businesses buy software. The change covers SaaS products, meaning software you use over the internet instead of installing yourself. It applies only to usage-based pricing, where you pay for how much you use.

When a free trial ends, the subscription continues at the seller's usage-based pricing. AWS says buyers pay only for what they use after the trial. There is no new subscription to set up and no break in access.

• Sellers can set this up in AWS Partner Central, or update an existing trial offer.
• It works for public offers in all AWS Regions where AWS Marketplace is available.

What is not clear

The announcement does not say how buyers will be warned before a trial ends. It also does not say how to opt out, or which products will use the feature. Those choices appear to rest with each seller. Businesses that try software through AWS should read the usage pricing before starting a trial. AWS points to its Marketplace Buyer Guide for details.