Feedvisor's AI tool now helps sellers find business buyers on Amazon

Feedvisor, a company that helps online brands fine-tune their selling, has added Amazon Business to its AI platform, called Agentis. The tool is meant to find business buyers hidden inside a seller's regular sales data, then adjust prices and ads to win more of their spending. The company says the update is live now.

What changed

Feedvisor calls Agentis an agentic commerce platform. That means software "agents" that make decisions and act on their own. With the update, it is meant to find business demand in a brand's current catalog, show how business buyers differ from everyday shoppers, and automatically adjust pricing and advertising. It is open to brands that want to run business and direct-to-consumer sales from one place.

Agentis uses four agents that work together:

• Demand Agent: tunes ad bids, budgets and audiences using business buying signals.
• Margin Agent: finds where business discounts, quantity pricing and promotions make sense.
• Intelligence Agent: shows where business demand is concentrated and how those buyers behave.
• Orchestrator Agent: combines the other agents' findings into one overall strategy.

Why business buyers are different

Business buyers often buy the same products as regular shoppers, but in a different way. Order size, how often they reorder and pricing can all differ. Feedvisor president Dani Nadel said their behavior and value "get lost in the averages" because they often come through the same campaigns and listings as everyone else.

The numbers

Feedvisor shared results from one office supplies brand it analyzed. Business buyers converted at 41 percent, versus 15 percent for regular shoppers. Conversion means the share of visits that end in a purchase. Business buyers also returned 3.31 times on ad spend, versus 1.90 times, and bought 40 percent more units per order.

After the brand used Agentis to run Amazon Business ad campaigns, adjust ad placements and apply custom pricing, its business orders rose 24 percent. Consumer volume stayed flat. Business buyers were 16 percent of total visits but 45 percent of total revenue.

The push fits a bigger trend. Forrester forecasts U.S. business e-commerce will reach $3 trillion by 2027. McKinsey found 73 percent of business decision makers are now willing to spend up to $50,000 in one online purchase, up from 59 percent in a 2022 survey.

What is not known

The results are described as initial, come from a single brand, and were reported by the company itself. The material does not say what Agentis costs or how many brands use it. Any seller on Amazon can still ask a simple question: do my reports separate business buyers from regular shoppers?