EU Plans New Limits on Addictive Social Media and AI Chatbots

The European Union is planning a new round of limits on social media platforms. This time the focus is on features designed to keep people hooked, and on artificial intelligence chatbots built into those platforms, according to Bloomberg Technology.

What is being targeted

The first target is features built to keep people scrolling. Endless feeds, where new posts keep loading so there is never a natural place to stop, are one example named in the report.

The second target is AI chatbots on social platforms. These are tools that talk with users in a conversation, and they are now showing up inside the apps people already use.

Part of a bigger push

This is described as a new wave of EU rules. It adds to earlier curbs the bloc has placed on big platforms. So this is not a one-off move but another step in a longer effort.

Who it affects

Anyone who spends hours in these apps could notice changes in how they work. That includes parents whose children use social media a lot. Other countries may also follow the EU's lead, so the effects could reach beyond Europe.

What is not known yet

The material available does not say which platforms or chatbots are covered, what the exact rules will require, or when they would start. It also does not say what penalties companies could face. Those details will decide how much users actually see change in their feeds.