Etisalat UAE now sells Meta's AI glasses, from Dh1,160

Etisalat UAE has started selling Meta's AI glasses, with prices starting at Dh1,160 (about $316). The company announced the move on Tuesday and says it is the first phone operator in the region to sell them. Buyers can spread the cost over 12, 18 or 24 months, from Dh55 (about $15) a month.

What you can buy

Four models are on offer, made with EssilorLuxottica, the company behind Ray-Ban and Oakley: the Meta Glasses, the Ray-Ban Meta (Gen 2), the Ray-Ban Meta (Gen 3) and the Oakley Meta HSTN. Reports say the glasses can translate speech in real time in several languages, take hands-free calls, capture photos and video, play audio and give search recommendations. They pair with the phone you already own.

• Dh1,160 is the starting price, not the price of every model.
• Etisalat has not said what each model costs.
• Its SmartPay plan runs 12, 18 or 24 months.
• Etisalat says it is the only UAE operator offering all three periods.

What is not clear

Reports do not mention eSIM support, network features or data plans for the glasses. For now, etisalat looks like a store and a payment plan, not a mobile connection for the device.

The privacy catch

Owning smart glasses is legal in the UAE. Using the recording features without consent can bring penalties. Meta says privacy is built in, but the camera is still the part buyers need to use with care.

Customers can buy the glasses in etisalat stores. Meta already leads this category, with 94% of display-less AI glasses shipments in the first half of 2026.