Entersekt upgrades card checks to cut failed online payments

Entersekt, a payments security company, has upgraded its 3-D Secure product to cut the number of online checkouts that fail. The news was reported by ecommercenews.com.au. The goal is simple: more purchases go through, and fewer shoppers give up and leave.

What it is

3-D Secure is the extra card check you sometimes see when you pay online. It is the step where your bank confirms it is really you. Entersekt makes this check for banks and other payment players. The check protects against fraud, but it can also get in the way when it goes wrong.

Who it affects

• Online shoppers could see fewer payment failures at checkout.
• Online sellers could lose fewer sales to abandoned carts.

What is not known yet

The material available does not say what exactly changed in the upgrade. It gives no figures on how much failures might drop. It also does not say when the upgrade starts, which banks or stores will use it, or whether shoppers will notice any difference in how the check looks.

What to watch

Claims about fewer failures are best judged by results. Store owners who use this kind of card check can ask their payment provider whether the upgrade applies to them and what it is expected to change. Shoppers do not need to do anything now.