Constant Contact adds a single hub to run marketing at many locations

Constant Contact has launched Constant Contact Teams, a single hub for managing marketing across several locations. It is available now. The company built it for small and mid-sized businesses, franchises and nonprofits that run more than one location or team.

What it does

The idea is to give owners and directors one place to see what needs attention, while local teams keep working within limits the central team sets. CEO Frank J. Vella said a franchise owner or nonprofit director with several locations should not have to hunt through sub-accounts to find what needs attention.

What one user says

Christina Reynolds, a marketing manager at Lift-All, said she used to go account by account to see what was working. She said she blocked off half a day for reporting. With the new workspace, she said, it takes less than an hour. That is one user's account, not a broad test.

What is not known

The material does not give a price or list the specific features. Those details are on the Constant Contact Teams page. Any organization moving from separate tools to one hub should expect some staff training and a short adjustment period, and local teams will need to feel supported during the switch.