ChatGPT now lets businesses claim their listing and see who clicks

Businesses can now claim themselves in ChatGPT. OpenAI has launched a beta tool called Business Hub. Once an owner is verified, the business can update its details and see how often ChatGPT mentions it and how many people click through to its website. Australian businesses are included.

What changed

Until now, a business had little say in what ChatGPT showed about it. The Business Hub changes that. After a verification step, owners can update key details. They can also add self-service product feeds with pricing and availability. A product feed is a list of what you sell, kept up to date.

The feature is open to businesses in regions where ChatGPT is available. Enterprise customers and advertisers go through their OpenAI representative instead.

What businesses can see

Verified businesses get a look at how people engage with them inside ChatGPT.

• The number of times the business is mentioned
• The number of website clicks from ChatGPT
• Common themes or topics from chats that name the business

There are limits. The data is combined, and it only appears once conversation or interaction volumes reach certain thresholds. OpenAI says individual conversations are not shared with businesses.

Shopify and Business Agents

Shopify merchants can claim their business through the Business Hub or the Shopify admin. Eligible products may already be in ChatGPT through Shopify's Catalog feature.

OpenAI is also launching Business Agents. These answer customer questions using information the company provides, and they are kept separate from ChatGPT's own answers. For now they are only for eligible e-commerce and online service businesses in the US. Businesses that build agents can also sponsor them and run ChatGPT ads.

What is not known yet

The article does not say what the Business Hub costs, how long verification takes, or when Business Agents might reach Australia. OpenAI calls this an early step. It says it plans to expand to more markets and business categories over time.

What to do

If customers might ask ChatGPT for options in your field, claiming your listing is a way to correct wrong details. It also shows whether ChatGPT is actually sending people to your site. Shopify merchants can start by checking whether their products already appear.