Canva has launched Craft, its own AI image model, now open to all users worldwide. It could save small businesses design time, but every image still needs a human check.
Canva has launched Craft, an AI model that turns written descriptions into images. It is the company's first dedicated image generation model. Anyone with a Canva account can try it now, anywhere in the world, through a feature called Dream Lab.
Craft makes images at 2K resolution, which is sharp enough for most social posts and many print uses. It works in more than 30 shapes and sizes, from Instagram stories to large posters. You can also type your request in several languages.
Canva says Craft works in two steps. First it plans the layout, including text placement and what should stand out. Then it draws the image. Canva says this makes each part of a design easier to change afterward.
Canva says Craft ranks second among image models on DesignArena, a site where the public helps judge AI design tools. Canva also says Craft ranks first globally for People & Portraits and for Landscapes & Nature. These are the company's claims, so results on your own projects may vary.
Canva Research, the company's in-house AI lab, built the model. Canva says a technique called model distillation cut the time and computing power needed to make each image. In plain terms, a large model was used to train a leaner one.
Small business owners are the main audience in Canva's pitch. Think flyers, social posts and slide visuals made without a designer. Developers can also reach Craft through a public API, which lets other software connect to it and use it behind the scenes.
The material does not say whether Craft costs extra or has usage limits. It also does not say how Craft compares with the image tools Canva already offers. Check Canva's own pages for pricing and plan details before building it into your routine.
Try Craft in Dream Lab for your next flyer or post, but review every image for tone and accuracy before it goes public.
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