BMW has added a plugin to ChatGPT that lets U.S. shoppers build a car, see lease and financing options, and book a test drive without leaving the chat.
BMW now lets you go from "what car should I get?" to a booked test drive inside ChatGPT. A new U.S. plugin handles the whole path in one conversation. You describe what you want, build the car, look at lease and financing options, and schedule a visit at a participating BMW center.
You can describe what you need in plain language. That can include cargo space, all-wheel drive, performance, budget or how you plan to use the car. The plugin then suggests models and trims based on BMW's own configurator data. The configurator is the tool on BMW's site where you pick a car and its features.
Recommendations use the latest configurator data in real time. If a question falls outside that data, ChatGPT can pull current information from the web. That works where those functions are enabled.
The plugin works in ChatGPT on chatgpt.com and on mobile. Open the "Plugins" menu and search "BMW."
More shoppers are starting with AI. Cox Automotive reports that 63% of car shoppers plan to use AI for their next vehicle purchase. Leigh Moynihan, vice president of marketing at BMW of North America, says many buyers already arrive at dealerships better informed than ever. She says the plugin lets them get real answers at their own pace, with the local dealer ready when they want the next step.
The article says this is the first time an automaker has taken a shopper from open conversation to a booked dealership appointment inside an AI assistant. CarMax, the largest U.S. used car retailer, was the first U.S. auto retailer with a car shopping app in the ChatGPT app store, launching in February.
The material does not say what the plugin costs, which dealers take part, or how closely the lease and financing figures match what a dealer will offer. Treat the numbers as a starting point and confirm the final pricing details with the dealer before you commit.
If you are shopping for a BMW, the ChatGPT plugin is a low-pressure way to research and compare, but confirm pricing with the dealer.
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