Barry Diller, 84, is turning old print brands like Southern Living into new income

Barry Diller, the 84-year-old chairman of IAC, says old print brands still have room to grow. In a new Business Insider interview, he explains how he is using legacy publications like Southern Living to create new revenue streams as AI changes media.

What happened

Diller sat down with Peter Kafka, Business Insider's chief correspondent covering media and technology. The talk was part of a series called The Long Play. This episode was titled "The Art of the Comeback: A Masterclass on Resilience."

Diller chairs IAC, a publishing company. His career has moved from network television to Hollywood studios to the earliest internet companies. He has built and rebuilt it more than most executives.

What he talks about

• How he is using print titles like Southern Living to bring in new revenue
• His views on adopting AI
• Why his deal with MGM Resorts fell apart
• What successful businesses need: good timing, nerve, and willingness to walk away from what works

Why it matters

Many small and mid-size businesses have an older brand that customers know and trust. Diller's approach suggests that kind of name may still be worth something, even as AI reshapes how people find and use media. The idea is to build on what the brand already has instead of discarding it.

He also says he wants to keep working as long as he can be engaged and useful. That is a notable statement from someone who has already had several careers.

What is not clear yet

The material available does not spell out what the new revenue streams for Southern Living are. It also does not give figures, timelines or details on how IAC plans to use AI. Readers who want those specifics will need to watch or read the full interview.