An AI assistant can now answer your WhatsApp sales messages

A Vancouver software company called SalesCloser has added WhatsApp to its AI sales assistant. When a potential customer messages a business on WhatsApp, the assistant replies within seconds, day or night. It answers using the business's own services, prices and open hours. The company announced the launch on Oct. 27, 2026.

What it does

The assistant is software that chats with leads, meaning people who may want to buy. SalesCloser says it already handles voice, video and digital channels. WhatsApp now uses the same assistant and the same stored business information, so answers should match across channels.

Chats show up in a new Chats tab in the SalesCloser dashboard. It is described as working like a familiar chat app. Every WhatsApp thread sits in one place. Conversations that need a person are pinned to the top.

How the handoff works

The company says the AI does not improvise when a lead asks for a real person. Here is what happens instead:

• It tells the lead that the team has been notified.
• It pauses itself and emails the business with the reason and a direct link to the chat.
• Replies typed in the dashboard reach the lead on WhatsApp.
• The assistant stays quiet while a person is chatting. One click hands the chat back.

If no one replies in time, the assistant takes the conversation back. It tells the lead the team will follow up. The announcement does not say how long that wait is.

Who it is for

This is aimed at businesses whose customers already reach out on WhatsApp. The company says more than three billion people use the app in over 180 countries. That includes more than 100 million monthly users in the United States. It was also the most used social network in Latin America as of the second quarter of 2025.

SalesCloser says WhatsApp support helps in markets where leads expect to be reached there. It also adds a lead channel for customers in North America. The company says the feature is already live and is switched on at each customer's request.

What is not known yet

The announcement gives no price for the WhatsApp feature. It does not say how long the handoff wait lasts. It offers no results from real customers. The claims about speed and accuracy come from the company, and a demo video is linked in the release. SalesCloser describes its business as subscription software, so costs likely recur, but no figures are given.

What to do

A business owner who gets leads on WhatsApp should ask a few practical questions before turning this on. Who gets the handoff email, and will that person see it after hours? How long before the assistant takes a chat back? How does it learn your prices and hours, and who keeps them current? A fast reply helps only if the handoff to your team works.