Amazon's new Alexa tablet now runs Google apps and wins a rave review

Amazon has a new tablet that a major reviewer likes. Bloomberg Technology reviewed the Alexa Tablet 12 Pro and called it a winner. The review credits two things: Amazon's choice to embrace Google software, and a great display. Bloomberg frames it as Amazon taking on Apple's iPad.

What changed

The new Alexa Tablet line comes in three sizes: 8-inch, 11-inch and 12-inch. It replaces the Fire tablet brand, which first launched in 2011. The biggest shift for everyday use is software. Amazon's tablets now work with Google apps, which Fire tablets were not known for. The 12 Pro is the largest model in the lineup.

Who is behind it

Panos Panay led the hardware overhaul. Amazon hired him from Microsoft three years ago. The new line is the result of that effort, and it marks a clear break from the older Fire name.

Who it is for

Anyone who wants a tablet like an iPad without paying top dollar should now take a look. That includes people who rely on Google apps and felt shut out by earlier Amazon tablets.

What is not known yet

The material available does not list prices, ship dates or technical specs. It also does not say which Google apps are supported or how the smaller models compare with the 12 Pro. The rave review covers the 12 Pro only. Check current pricing and app support before buying.