Gateway Ticketing Systems has built a way for ChatGPT, Claude and Gemini to check live prices and sell attraction tickets inside a chat, so attractions may need to prepare.
A ticketing company that serves more than 450 venues has built a way for AI assistants to sell attraction tickets. Gateway Ticketing Systems says its new AI Commerce product lets Claude, ChatGPT and Gemini check live prices and availability, so a guest can buy tickets inside a chat. It is already in production with early customers.
Picture asking an AI assistant to find a wildlife attraction for a family of four, within a budget and a set timeframe, and then book it. The assistant checks availability and pricing and completes the purchase. The guest never visits the attraction's website. Gateway's product connects live pricing and availability from Galaxy, its ticketing platform, to those AI tools.
The link uses the Model Context Protocol, or MCP. It is a standard way for AI apps to connect with outside tools and data. For ticketing, it could reduce the need for custom connections between individual platforms. Gateway says it has adopted a recently released MCP standard. The company also describes several safeguards:
Kori Richards, Gateway's group product manager, says two things get called agentic commerce. One is a chat assistant on an attraction's own website that answers questions and sells tickets. The other is making live inventory findable across AI platforms, so someone can buy in a conversation the attraction does not own. AI Commerce is the second kind.
Becky Lathrop, Gateway's senior manager for software development, says a new generation is going to ChatGPT rather than Google. Instead of a list of links, visitors may get one synthesized answer. That raises the stakes for clear ticket prices, operating hours and availability. If an AI system cannot easily read that information, an attraction may be harder for it to find or sell to.
Agentic commerce is still in its early stages. General availability for AI Commerce is expected to follow, but no date was given. The material also does not say what the product costs, which venues are using it or how many tickets have been sold this way.
If you run an attraction, make sure your prices, hours and availability are clear and current, because AI assistants may soon be a way customers find and buy.
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