A UK firm will pay to get your business named in 'best of' lists

A UK company called Only Listicles has launched a service that gets businesses named in 'best of' lists, top 10 articles, buyer guides and comparison pieces. The aim is to help those businesses show up when people ask AI tools such as ChatGPT, Google AI Overviews and Perplexity for recommendations. The company announced it on October 20, 2026.

What the service includes

• Research into competitors and the industry
• Finding websites that publish suitable lists
• Outreach to those sites and writing the content
• Ongoing checks on whether placements stay live

Co-founder James Owen says people often start on Google, then ask ChatGPT for a recommendation. His argument is that what other websites say about a business can matter as much as its own site. The company says outside mentions help AI tools understand what a business does and how it compares with rivals.

What is not known

The company itself says a listing does not guarantee a mention in AI answers. It calls the service one part of a wider plan. The announcement does not give prices, results or examples of past clients. It also does not name the publications involved or say how placements are labeled for readers. The details come from a press release by the company, so the claims have not been independently checked. Only Listicles says it works with businesses in the UK, US and Europe.