A startup called Wunderfan wants to pay sports fans for watching games, and it hopes to put a price on what people pay attention to.
A startup named Wunderfan wants to pay sports fans for watching games. Inc. reported on the company. The idea is simple to say: if you spend your evening watching a game, you should get something back for it.
Paying fans is the starting point. The bigger goal, according to the story, is to put a dollar value on what consumers do and what they pay attention to. In other words, Wunderfan wants to treat your attention as something with a price tag.
Advertisers already treat viewing habits as valuable. What you watch, and how long you watch it, helps decide where ad money goes. Wunderfan is one attempt to share some of that value with the person doing the watching. That is a different deal from the usual one, where fans watch for free and others profit.
The material available for this story is thin. It does not say how much fans would be paid, how payouts would work, or what the service would cost, if anything. It also does not name any partners, such as teams, leagues or broadcasters. It does not say what data a fan would need to share. Those details will decide whether the offer is a good one.
If an app pays you to watch, ask what information it collects in return, and whether the payout is worth it.
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