A new shopping app shows you AI-made photos of real products

A New York startup called Dalet Labs has launched Scene, an iPhone shopping app that shows you AI-generated images of people using real products. The company raised a $7 million pre-seed round led by Lightspeed Venture Partners. SV Angel and individual angel investors also took part.

What Scene does

Scene reached the US Apple App Store on Wednesday. It is invite-only for now and has no Android version yet. You scroll a feed of shoppable images. The people and scenes are made by AI, but the products come from real brands in categories like fashion, home decor and sports.

As you scroll and tap on products, the feed adapts to the brands and items you like. Then the app uses AI to generate scenes with people wearing or using those items. Founder Omer Bar-Tal calls it a virtual mall where you can window-shop, save items to a cart and buy. He says people come to Scene to shop, not to be entertained.

How it plans to make money

Scene uses affiliate marketing. That means it works with affiliate networks and earns a cut from each purchase made in the app. Bar-Tal says the catalog holds hundreds of brands and retailers, with more partnerships coming. The company did not name which brands it already works with.

For the holidays, Dalet Labs plans a coupon campaign with discounts for new users. It did not say whether Scene or its brand partners would pay for those discounts. It also plans to promote the app through influencers and social media.

The idea behind it

Bar-Tal founded the company in 2025 after leaving the AI video startup Runway. Pitch deck slides argue that AI is still stuck with text chat, and that its next interface will be built from images and video made by AI. The deck also says Scene is not tied to one AI provider and could use models from OpenAI, Anthropic, Google or open-source systems. Bar-Tal did not say which models Scene uses today.

What to keep in mind

• The people in Scene's images are AI-made, so they are not real customers wearing the products.
• Bar-Tal says Scene is not meant to replace influencers, but it competes with their business of promoting products.
• The market is crowded, with TikTok Shop and Pinterest already helping people find products.
• Startups like Doji and Alta have also raised millions for AI try-on tools.

Dalet Labs plans to use the funding to hire more engineers and researchers to build out the app. It is not yet known how many people will get invites, or when an Android version might arrive.